Employee Brand Equity —
how brand can help motivate and drive your employees
We’ve put this simple question to business owners many times: ‘How do you market to your employees?’ Surprisingly, I’ve had answers such as: “We don’t.” Wrong answer! You need to – every hour, of every day, seven days a week, 12 months of the year.
Talk about something different and an opportunity to a laugh with a mate. Hamish and Andy are two of Australia’s most loved radio personalities over the past 10 years. Secretly, Hamish decided to team up with one of Australia’s leading retail groups, Chemist Warehouse to create a special fragrance for his mate, Andy. The brief was to design a ‘smart casual fragrance’.