Design matters. Good design sells your product or service, makes your brand memorable, creates a good and lasting impression and sets you apart from the crowd. And so much of that is about the visuals. Think Coca Cola, Nike, Google, Apple. Bold, iconic, instantly recognisable.
The human brain can process images up to 60,000 times faster than text. In terms of brand, design controls the words and opinions that will follow in an instant. Think about it. You see the Apple logo and you think of your smartphone or maybe your iPad and how the brand has helped you reach your desired goals, right?
You attain those brands visually and retain them visually. Design plays a key role in this and we believe it to be THE key role. It’s what we believe in and what we are good at.
Secondly – reputation. Once people have your brand inside their head and heart, what’s the magic that drives them to talk about your business offering? Sharing is caring and people love nothing more than to share experiences with their community but they’ve got to be convinced.
Communication leads the reputation of your brand. The people you employ, who after all are probably at the frontline and interacting with customers much more than the CEO, can be the greatest brand ambassadors and reputation drivers you have. But you can’t assume they’ll automatically understand your brand and what you do. You need to design that journey and take them with you.
Design your brand, form an identity, create a purpose.
At the end of the day, it’s all about forming your own community of talented staff and loyal customers to keep your business and its purpose alive.