Coffee Bar acts as a point of difference to other coffee scrubs in the market that takes messy coffee scrubs and compresses it into a bar. As simple as that. We decided to position the brand as clean, simple and easy to use product, and expressed that through the design. The design draws on the square form the bar and the clean and compact form.
With our deliverables including packaging design and a retail merchandising strategy, we conducted a series of workshops and testing to ensure that the beautifully designed packaging would have maximum impact in the retail space, with an organic and soft look and feel that would leave consumers wanting to pick it up.