Plantein is a range of meat-free plant-based alternatives built on incredible taste and texture and aimed at the fast-growing 'flexitarian' market. In a marketplace already crowded with meat-free alternatives, it was important that Plantein would stand out against its competitors.
With a bright and appealing brand identity, we positioned Plantein to stand out from the crowd and distinguish itself as a plant-based product rather than simply blending into the meat category. Tied with fun and quirky photography and illustrations, the brand has a cohesive and identifiable look that’s impossible to miss on the supermarket shelf. Which is exactly how we wanted it.