W7 Cosmetics

The brief was to launch the UK W7 cosmetic brand to the Australian market with a campaign that spoke to and engaged a millennial female audience. Cool girls aged 18-25 who would buy into the dream of a diverse range of contemporary and upmarket UK products at an affordable price.

Our strategy was to create an integrated campaign designed to envelop readers and viewers in a dream-coloured W7 world where every girl’s make-up fantasy could come true. Our team worked this through from concept to creative copy, set design, art direction, social media strategy and design collateral.