W7 Cosmetics
The brief was to launch the UK W7 cosmetic brand to the Australian market with a campaign that spoke to and engaged a millennial female audience. Cool girls aged 18-25 who would buy into the dream of a diverse range of contemporary and upmarket UK products at an affordable price.
Our strategy was to create an integrated campaign designed to envelop readers and viewers in a dream-coloured W7 world where every girl’s make-up fantasy could come true. Our team worked this through from concept to creative copy, set design, art direction, social media strategy and design collateral.
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W7 — Direct From The UK Campaign
Agency / DOB Creative
Creative Director / John Mastro
Photography / Chris Nardo
Production Company / CKOL
Directors / Jessie Oldfield & Adam Murfet
Producer / Kate Menzies
Cinematographer / Stefan Duscio
Art Direction / Marni Kornhauser
Stylist / Petta Chua - Junior Fashion Editor, Vogue Australia
Hair & Makeup / Blanka Dudas
Online FX / Andrew Goldie
Talent / Maddison Brown