Date of Birth — Branding & Design Agency in Melbourne

Most brands that come to us think they know what they need. A refresh. A rebrand. Something new. Something that feels more current, more premium, more them.

Ask most businesses what their brand is, and they'll show you a logo. Maybe a colour palette. A set of fonts. A style guide that lives on a server somewhere and gets opened twice a year.

Look at any retail category long enough and a pattern emerges. The same colour palette. The same claims hierarchy. The same visual language, passed between competitors like a hand-me-down nobody thought to question.

Andie has officially launched online, and she’s got secrets to spill 💋 We partnered with Andie to bring their beauty gummies to life, creating a bold, cheeky brand built around sharing her best beauty secrets.

After many years of hard work and effort we've finally launched our new branding and website. We're so excited to finally share what we've been working on. From here on, this is our new Date Of Birth.

We’re proud to share that DOB’s Design Principal, Michael Nguyen, has been selected as a judge for the 2026 DIELINE Awards, joining a global panel of packaging leaders, studio founders and innovation specialists.