09/02/24
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Delta by Delta Goodrem Date Of Birth Design Branding Packaging

Delta by Delta Goodrem

Branding Strategy
Packaging
Art Direction
Campaign

With the objective of engaging her audience beyond her memorable music, Delta and DOB joined forces to create something beautiful, a fragrance encapsulating Delta’s story. DOB worked closely with Delta and her team to create a deep understanding of her journey through life, drawing on milestones and bringing them together to create her story in a physically meaningful form.

With her preferred ‘bohemian’ aesthetic and style, we began with establishing her story and creative direction, incorporating an arrow and dream catcher into the concept. A feather embossed print, signifying a sense of freedom in her approach to creating music extended to the product’s packaging as a minimal debossed print application.

Delta by Delta Goodrem Date Of Birth Design Branding Packaging
Delta by Delta Goodrem Date Of Birth Design Branding Packaging
Delta by Delta Goodrem Date Of Birth Design Branding Packaging
Delta by Delta Goodrem Date Of Birth Design Branding Packaging
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