Delta by Delta Goodrem
With the objective of engaging her audience beyond her memorable music, Delta and DOB joined forces to create something beautiful, a fragrance encapsulating Delta’s story. DOB worked closely with Delta and her team to create a deep understanding of her journey through life, drawing on milestones and bringing them together to create her story in a physically meaningful form.
With her preferred ‘bohemian’ aesthetic and style, we began with establishing her story and creative direction, incorporating an arrow and dream catcher into the concept. A feather embossed print, signifying a sense of freedom in her approach to creating music extended to the product’s packaging as a minimal debossed print application.
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