Plantein is a range of meat-free plant-based alternatives built on incredible taste and texture and aimed at the fast-growing 'flexitarian' market. In a marketplace already crowded with meat-free alternatives, it was important that Plantein would stand out against its competitors. With a bright and appealing brand identity, we positioned Plantein to stand out from the crowd and distinguish itself as a plant-based product rather than simply blending into the meat category. Tied with fun and quirky photography and illustrations, the brand has a cohesive and identifiable look that’s impossible to miss on the supermarket shelf. Which is exactly how we wanted it.
The VÖOST effervescent range is a quality and fun brand of specifically formulated vitamins and minerals engineered in Germany and targeted at a young Australian audience.
Mingle has taken the seasoning aisle by storm, the all-natural seasoning has shaken up the category and is ready to spread its ingredients across the world. After many years of success as a category disruptor in the Australian grocery food aisle, Mingle decided it was time to grow up and evolve the brand for future (home) Chefs. The challenge? Elevate the brand, its perception and strengthen the brand recognition across all 40+ products (and counting).
Mageze is magnesium-based product range that provides effective relief for sports strains and general muscle aches and pains.