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Roam

Brand Identity
Brand Naming
Brand Strategy
Brand Positioning
Packaging
Art Direction
Collateral

Roam Migration Law is an Australian immigration law firm. For this brand, we wanted to express the idea of a world without borders and one that celebrates the movement of people, whether for work or for love. We positioned Roam to have their client's interests at the core, a brand that ‘humanises’ the process of migration. Our approach is to challenge the norm and create a brand that’s distinctive and bold yet approachable and personal.

We created a brand that expressed this through imagery of people, tied with warm tones and colours. This paired with refined typography, we created a unique approach to immigration law, distinct from their competitors. The "R" mark created to accent the brand represents the idea of movement, of those coming from all parts of the globe to one point, the idea of meeting and reunion.

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