11/11/24
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ROCC

Brand Identity
Brand Naming
Brand Strategy
Brand Positioning
Packaging
Art Direction
Collateral

Meet your new main squeeze, ROCC — the toothpaste that thinks about footprints almost as much as teeth. ROCC is unique from other boring natural toothpastes out there in the market, we were done seeing the same "natural" recycled look on other brands, and created a visual identity that looked both nostalgic and brand new at the same time. Making something you would love to have sit proudly on your sink, not in your drawer.

Featured In
The Dieline
Brand New
The Brand Identity
Monotype Type Trends 2022
Colour Clash by Counterprint
Awards
AGDA 2022 Distinction Winner - Packaging
AGDA 2022 Finalist - Brand Identity
The Dieline Awards 2022 Shortlist
Best Awards 2022 Finalist
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding Posters
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding Advertising
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding 3D
ROCC Natural Toothpaste Date Of Birth Design Branding
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