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Amble

Brand Identity
Brand Naming
Brand Strategy
Brand Positioning
Art Direction
Collateral

Amble is an Australian outdoors clothing brand 110% committed to sustainability; recycling post consumer bottles into fabrics and planting trees for every order. Originally Team Timbuktu, Amble came to us in need of a brand evolution, and do a little growing up to create a brand that better reflects their values and position today. They wanted a new name to reflect who they are. To wander, to mosey, to amble along, without any pressure of performance. Reflecting a concept of leisurely movement, indicative of recreation was the perfect fit — rather than the ‘quicker, faster, stronger’ hectic vibe a lot of other companies go for. The branding reflected this perfectly, creating the feeling of movement and stillness at the same time.

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