Andie
There’s a new girl in town, and she’s got secrets to spill 💋
Over the past year, we’ve partnered with Andie to bring their big, bold ideas to life, creating a brand designed to disrupt the wellness and beauty supplement category. What began as a simple mission to help glow getters achieve a sun-kissed look all year round(without the mess of fake tan), became a brand world built around Andie “sharing her beauty secrets”.
We personified Andie as a character and an attitude that’s confident, sexy, and effortlessly chic. She is not an ideal, not a single person. Andie is an energy and feeling that empowers people to be their boldest, most unapologetic selves.
The identity system was built to give attitude, but also feel deeply personal. A custom signature, handwritten typography, and scrapbook-like applications make every touchpoint feel like you're reading Andie’s (not-so) secret journal.
Take a peek, you have Andie’s consent.
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