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Andie

Art Direction
Brand Identity
Brand Strategy
Brand Positioning
Collateral
Packaging

The Basic Band began its journey in 2021 with their game-changing “tucking band,” a viral, first-to-market innovation. They’ve since expanded their product range and are now on a mission to create a new category of styling tools that maximise the wear and life-cycle of your garments.

Our role was to elevate their brand identity, repositioning the brand within the “affordable-luxury” space. We set out to show that these products aren't just clever hacks—they’re thoughtfully designed, high-quality essentials that are sure to become wardrobe staples.

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