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Brand Identity
Brand Positioning
Art Direction

Barely is an Australian-made intimate skincare brand that’s all about the good stuff for your good bits. We developed a visual language and tone of voice that speaks to women who understand their bodies inside, out. Our palette features a vibrant Blurple as the primary colour, combined with a royal purple to create punchy and fun headlines. The logo is designed on a modified version of Milkman, to create a unique and memorable brand mark. To further highlight the brand’s feminine and sophisticated personality, we tied Teodor with Neue Montreal to give it a sense of accessibility and friendliness.

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