Liptember Foundation
Liptember is a trusted source and respected leader when it comes to women's mental health. After our successful campaign rebrand of Liptember, we were approached to create a new separate brand to be reflective of the growth they’ve had as a Foundation over the years.
Our approach to the branding is earthy, strong, unique and bold – an evolution from the bright pink, red and blue colour palette of the past into the mature, connected and inclusive burgundy, blush and slate.
The new logo mark, referencing a window frame, was crafted to represent transparency, visibility, trust and connectivity. The idea was inspired by the many different mental health stories shared by women, through a gendered lens and the values underpinning the Liptember Foundation.
Liptember is a charity focused on creating awareness around women’s mental health, with funds raised by participants purchasing and wearing a colourful lipstick throughout the month of September.
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