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Liptember Foundation

Brand Identity
Brand Positioning
Art Direction

​​​​​​​Liptember is a trusted source and respected leader when it comes to women's mental health. After our successful campaign rebrand of Liptember, we were approached to create a new separate brand to be reflective of the growth they’ve had as a Foundation over the years.

Our approach to the branding is earthy, strong, unique and bold – an evolution from the bright pink, red and blue colour palette of the past into the mature, connected and inclusive burgundy, blush and slate.

The new logo mark, referencing a window frame, was crafted to represent transparency, visibility, trust and connectivity. The idea was inspired by the many different mental health stories shared by women, through a gendered lens and the values underpinning the Liptember Foundation.

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