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Brand Identity
Brand Strategy
Brand Positioning
Art Direction

LVL UP is an electrolyte powder with great flavour and next-level hydration. It's where flavour meets function, with added vitamins and electrolytes, it packs more into your day. From tangy lime to sweet summer berry, its flavours help you re-fuel – fast.

LVL UP isn't just a product; it's a lifestyle. Our design embodies this, aiming to revolutionise the category and connect deeply with consumers. It captures hearts and minds, representing a brand that resonates with modern lifestyles. We invite you to explore LVL UP, redefining wellness in the FMCG space.

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