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POWER by Delta Goodrem

Brand Identity
Vessel Design
Art Direction

A re-imagination of Delta’s fragrance story — where art and nature seamlessly meet. The fragrance bottle draws its inspiration from the worlds of art and architecture — resembling a sculpture, the spherical cap floats over the reeded glass bottle. “The word power represents an internal feeling rather than something you have over people,” Delta Goodrem said of her perfume’s name. “Strength. Confidence. Empowerment. It’s a knowing of yourself. Power, the fragrance, tells this story.”
To support her vision, we created an image series to represent the feeling of inner power blooming into a surreal field of flowers to reference the fragrance's floral notes of White Freesia and Waterlily.

Featured In
The Dieline

“A favourite scent can be tied to emotion and memories, and this fragrance, “Power”, was inspired by my song, “The Power”, and staying true to where I was at in my life, captured in the essence of this fragrance. It’s about igniting the power within each of us and owning your most authentic self. It represents an internal feeling. This fragrance is about harnessing the strength and self-confidence to be who you want to be,” said Delta Goodrem.

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