POWER by Delta Goodrem
A re-imagination of Delta’s fragrance story — where art and nature seamlessly meet. The fragrance bottle draws its inspiration from the worlds of art and architecture — resembling a sculpture, the spherical cap floats over the reeded glass bottle. “The word power represents an internal feeling rather than something you have over people,” Delta Goodrem said of her perfume’s name. “Strength. Confidence. Empowerment. It’s a knowing of yourself. Power, the fragrance, tells this story.”
To support her vision, we created an image series to represent the feeling of inner power blooming into a surreal field of flowers to reference the fragrance's floral notes of White Freesia and Waterlily.
“A favourite scent can be tied to emotion and memories, and this fragrance, “Power”, was inspired by my song, “The Power”, and staying true to where I was at in my life, captured in the essence of this fragrance. It’s about igniting the power within each of us and owning your most authentic self. It represents an internal feeling. This fragrance is about harnessing the strength and self-confidence to be who you want to be,” said Delta Goodrem.
With the objective of engaging her audience beyond her memorable music, Delta and DOB joined forces to create something beautiful, a fragrance encapsulating Delta’s story.
Feeso is a skincare brand based in Malaysia, offering a range of travel size hand creams. We were approached to help bring an entirely natural skincare experience to life as Feeso wanted to focus on ingredients of organic and natural origin, inspired by floral botanical scents.
Artemis is a new range of aroma fragrances designed for the Australian home. The design is created to fit into any home, and is based on interior design trends.