The VÖOST effervescent range is a quality and fun brand of specifically formulated vitamins and minerals engineered in Germany and targeted at a young Australian audience. The brief was to reform the brand and take it to the next level, increasing awareness of VÖOST through engaging creative content that spoke to a young demographic of 20 to 30-year-old consumers. Our solution in helping VÖOST on its journey to become the market leader in effervescent tablets in Australia was to use colour and fresh, eye-catching design to illustrate the young personality of the brand and to make it fun, just like the product experience itself. We designed brand collateral that could be utilised across all digital brand touchpoints.
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