We've outlined our top four picks the next generation of brands need to consider...for now:

Purpose-driven branding; Consumers are increasingly looking for brands that align with their values and have a clear social or environmental mission. Brands that can effectively communicate their purpose and demonstrate their commitment to making a positive impact are likely to resonate with consumers.

Personalisation; As technology continues to advance, brands are able to gather more data on their customers and provide increasingly personalised experiences. Brands that can use this data to offer tailored products, services, and marketing messages are likely to be more successful in building strong relationships with customers.

Omni-channel marketing; Consumers now interact with brands across a variety of channels, including social media, email, mobile apps, and in-store. Brands that can create a seamless experience across all of these channels are likely to have an edge over competitors.

Sustainability; With growing concern over climate change and other environmental issues, consumers are increasingly looking for brands that prioritise sustainability. Brands that can demonstrate their commitment to reducing their environmental impact and promoting sustainable practices are likely to be more appealing to consumers.

Overall, the future of branding is likely to be focused on creating authentic, purpose-driven connections with consumers, leveraging technology to provide personalised experiences, and prioritising sustainability and social responsibility.