Brand Evolution —
We’re here for a reason: to help brands like you. To nurture what you’ve already got, and explore what you might become.
Brands don’t necessarily need to change, but they do need to evolve. You might need to reach a new audience, introduce a new product, or simply catch up with the times. This is what we call Brand Evolution. It’s not about scrapping everything and starting from scratch – just improving what’s there already.
We start all Brand Evolutions with a Brand Assessment, Workshop or Strategy Exercise. This helps us (and you) figure out your market positioning. It’s our branding plan of attack.
Once that’s done, we use that information to evolve your Identity System, Key Messages and Assets. The toolkit you’ll need to keep your brand consistent.
Trust us, any brand can feel brand new. It’s never too late to evolve.
Brands we’ve evolved.
Liptember is a charity focused on creating awareness around women’s mental health, with funds raised by participants purchasing and wearing a colourful lipstick throughout the month of September.
The VÖOST effervescent range is a quality and fun brand of specifically formulated vitamins and minerals engineered in Germany and targeted at a young Australian audience.
A preview of our refreshed identity for Simply Jellin, a Canadian-based skincare brand.
A sneak peek of our refreshed branding for The Base Collective, Australia's first Magnesium brand.