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Brand Evolution

We’re here for a reason: to help brands like you. To nurture what you’ve already got, and explore what you might become.

Our Approach

Brands don’t necessarily need to change, but they do need to evolve. You might need to reach a new audience, introduce a new product, or simply catch up with the times. This is what we call Brand Evolution. It’s not about scrapping everything and starting from scratch – just improving what’s there already.

We start all Brand Evolutions with a Brand Assessment, Workshop or Strategy Exercise. This helps us (and you) figure out your market positioning. It’s our branding plan of attack.

Once that’s done, we use that information to evolve your Identity System, Key Messages and Assets. The toolkit you’ll need to keep your brand consistent.

Think and act, new. There’s nothing more powerful than a brand that evolves with the times, strives to better the world we live in, enhancing lives and inspiring change. Harness that newborn spirt and enrich your Brand DNA. Let us help define your uniqueness and realign your brand to your audience.

Trust us, any brand can feel brand new. It’s never too late to evolve.


New Brand Extensions
Category Expansions
Brand Position Strategy
Reconfiguring Brand Architecture
Brand Code Development
Packaging Design & Optimisation
Distinctive Asset Development
Identity Systems
Tone of Voice Identity
Unique Key Messaging
Brand Campaigns
Improved Brand Recall
Enhanced Brand Position
Brand Retention & Loyalty
Brand Relevance
Category Expansion
Distinctive Brand Recognition
Earned Media
Category Innovation
Grab that Market Share

Brands we’ve evolved.

Mingle SeasoningBrand Evolution

Mingle has taken the seasoning aisle by storm, the all-natural seasoning has shaken up the category and is ready to spread its ingredients across the world. After many years of success as a category disruptor in the Australian grocery food aisle, Mingle decided it was time to grow up and evolve the brand for future (home) Chefs. The challenge? Elevate the brand, its perception and strengthen the brand recognition across all 40+ products (and counting).

AmbleBrand Evolution

Amble is an Australian outdoors clothing brand 110% committed to sustainability. We created a brand that had the feeling of movement and stillness at the same time.

VÖOSTBrand Evolution

The VÖOST effervescent range is a quality and fun brand of specifically formulated vitamins and minerals engineered in Germany and targeted at a young Australian audience.

Liptember Date Of Birth Design Branding
LiptemberBrand Evolution

Liptember is a charity focused on creating awareness around women’s mental health, with funds raised by participants purchasing and wearing a colourful lipstick throughout the month of September.

Goat Face SkincareBrand Creation

Goat Soap is one of the most popular Goat's Milk based skincare products in Australia. We were approached to design an extension to their popular Goat Soap brand, with a new face range that provided the benefits of Australian goat's milk.

Liptember FoundationBrand Evolution

Liptember is a trusted source and respected leader when it comes to women's mental health. After our successful campaign rebrand of Liptember, we were approached to create a new separate brand to be reflective of the growth they’ve had as a Foundation over the years.