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Brand Creation

Your Brand Starts Here

Our Approach

We’ve done this dance a thousand times. We’re a team of brand creators, strategic thinkers, creative designers and blue-sky dreamers (with a big focus on retail and FMCG).

We understand the process, we understand the industry, and we know how tricky it is to build a brand that gets cut-through.

That’s why every Date Of Birth journey starts with a Brand Strategy – to really nail your market positioning.

Our creative designers then take over and build your Identity System and Assets. This is your brand toolkit, ready to roll across every single touchpoint.

We can also help with taking your brand to market. Whether you need some campaign ideas, or a data-backed Marketing Strategy with all the trimmings – we’re here for you.

Consider this your Date of Birth.


Distinctive Brand Evolution
Improved Brand Recognition
Enhanced Brand Codes
Strategic Positioning
Easier Brand Recall
Brand Quality, Perception and Trust
Category Innovation
Retention and Loyalty

Brands we helped create.

ROCCBrand Creation

Meet your new main squeeze, ROCC — the toothpaste that thinks about footprints almost as much as teeth.


Plantein is a range of meat-free plant-based alternatives built on incredible taste and texture and aimed at the fast-growing 'flexitarian' market.

Even Atom Date Of Birth Design Branding
Even AtomBrand Creation

Even Atom is a skincare brand that aims to provide products backed by science but touched by humans. Each product is designed to look clinical, but with a touch of identifying colour — humanity.

Artemis Date Of Birth Design Branding
ArtemisBrand Creation

Artemis is a new range of aroma fragrances designed for the Australian home. The design is created to fit into any home, and is based on interior design trends.

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